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Privacy Policy

Last updated: October 26, 2025

Fumum operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Fumum is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described below.

Personal Information We Collect

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you. We may collect or process the following categories of personal information:

Contact details: name, billing and shipping addresses, phone number, and email address.
Financial information: payment card details, billing details, and transaction confirmations.
Account information: username, password, preferences, and account settings.
Transaction information: items you view, add to cart, purchase, return, exchange, or cancel.
Communications: information you provide when you contact us, such as customer support inquiries.
Device and usage information: IP address, browser type, device details, and how you interact with our website.

How We Collect Personal Information

We collect personal information in a few ways:

Directly from you, when you make a purchase, create an account, or contact us.
Automatically, through your device and browser when you use the Services, including cookies and similar technologies.
From service providers, such as Shopify, which provides our commerce platform, and third parties who support payment processing, shipping, analytics, and advertising.

How We Use Personal Information

We use your personal information for purposes such as:

Providing and improving the Services: processing your orders, handling payments, arranging shipping, enabling returns and exchanges, and customizing your shopping experience.
Marketing and advertising: sending you promotional messages (if you opt in), and showing you relevant ads.
Security and fraud prevention: protecting your account, detecting and addressing fraudulent or harmful activity, and securing our systems.
Communicating with you: providing customer support, responding to inquiries, and sending important updates about your orders.
Legal reasons: complying with applicable laws, responding to legal requests, and enforcing our policies.

How We Share Personal Information

We may share your information in the following situations:

With Shopify and other service providers that support our business (e.g., payment processors, shipping carriers, IT and analytics providers).
With business partners to support advertising and marketing efforts, consistent with your choices and applicable law.
When you direct us to, such as when you use third-party integrations or social media features.
For legal or safety reasons, such as to comply with law enforcement requests or protect our rights.
In business transfers, such as in connection with a merger, sale, or other business transaction.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your use of the Services. Shopify may use this information for its own purposes, including to improve its platform and support personalized advertising across Shopify-powered stores. To learn more about Shopify’s practices, please review the Shopify Consumer Privacy Policy.

Cookies and Tracking

We use cookies and similar technologies to improve your shopping experience, analyze site performance, and show you relevant advertising. You can manage cookie settings through your browser, though some features of the Services may not work properly if cookies are disabled.

Children’s Privacy

The Services are not directed to children under 13, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can delete it.

Your Rights and Choices

As a U.S.-based company, your privacy rights depend on the laws in your state. Depending on where you live, you may have rights to:

- Access or request a copy of your personal information.
- Request deletion of your personal information.
- Correct inaccuracies in your personal information.
- Opt out of receiving marketing emails (you can unsubscribe at any time).

To exercise your rights, please contact us using the details below.

Data Retention

We keep your personal information as long as needed to provide you with the Services, comply with legal obligations, resolve disputes, and enforce our agreements.

Security

We use reasonable technical and organizational measures to protect your information, but no system is perfectly secure. Please use caution and keep your account credentials safe.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for legal and regulatory reasons. We will update the “Last updated” date when changes are made.

Contact Us

If you have questions about this Privacy Policy or how your information is handled, please contact us at:

Fumum Inc.
Email: hello@fumum.co