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Nose notes

Real-life tips for wearing perfume

Let’s keep this simple.

Perfume can feel complicated—but it doesn’t have to be.

After years of mixing, testing, layering, and wearing perfume in real life (not labs), we started noticing patterns. The useful ones.

Think of this as your shortcut to smelling smarter.

How to wear  

(The part people
actually ask about)

Want your perfume to last longer?

- Spray your clothes.
- Fabric holds scent way better than skin. Just avoid anything very light in color.
- Our perfumes already last—this cheat code just helps them stick around longer.

You’re in charge of the volume

Perfume doesn’t come with one setting.
1 spray: subtle, close, “lean in” energy
2 sprays: balanced, noticeable but not loud
3 sprays: full presence, you mean business
Same scent. Different moods.

Pulse points are a suggestion, not a law

Wrists and neck are classics, but between body heat, sweat, and hand-washing, scent tends to fade there faster. Try forearms, collarbones, or the back of your shoulders for something that lasts a little longer.

Don’t rub your wrists together

It won’t ruin your perfume—but it can make it fade faster. Friction and heat push top notes out quickly. Spray, let it settle, move on.

Layering  (Yes, you can do that)

These were made to mix

All of our scents are designed to layer. Nothing clashes. Everything plays well.

Fan favorites:
- Infinite Voices + Secret Language—extra soft, very skin-forward
- Secret Language + Lost On Purpose—clean, airy, quietly complex

Layer lightly. Add slowly. Stop when it feels right.

Start soft. Add bold.

Use a subtle scent as your base, then layer something brighter or stronger on top. It’s less about stacking and more about balance.

living with perfume

Store it like skincare

Cool, dry, out of direct sunlight.

Bathroom shelves look cute, but heat and humidity aren’t doing your perfume any favors.

“Synthetic” doesn’t mean fake. And “natural” doesn’t automatically mean better

Most modern perfumery uses lab-made molecules because they’re safe, consistent, and often more sustainable—no overharvesting, no animal byproducts, and far less environmental strain. They’re still real scent materials, just made smarter.

What matters isn’t where a note comes from. It’s how it smells, how it wears, and how responsibly it’s made.

There are no gender rules here

Or season rules. Or age rules. Wear what works on your skin, in your life, right now.That’s it. That’s the guideline.

Before you go...

Your nose can detect over a trillion scents.

That’s more than all the stars in the Milky Way. Kind of wild.

“Perfume” means “through smoke.”

The first perfumes were burned like incense. That’s also where Fumum gets its name.

Your nose beats your eyes.

~400 scent receptors vs. only 3 for color. You can smell way more than you can see.

Your genes decide what you can smell.

Some people can’t smell jasmine. Others can’t smell vanilla. A few even love the smell of gasoline or sweat. It’s biology, not taste.

Smell goes straight to your brain.

One whiff can pull up a memory you forgot you had—or spark a feeling before you realize it.

Smell is the oldest sense.

Life started with chemical sensing long before sight or hearing. Humans kept that wiring—which is why your nose still runs the show sometimes.

Your nose naps when you do.

Which is why alarms are loud, not scented.

Natural vs. synthetic? Not what you think.

Most “natural” smells (like rose or vanilla) are lab-made—because it’s more sustainable and consistent. Still real, just smarter.

We’re always building.
Check back often for what’s new.