so, what's Fumum?
Yeah, another perfume brand. We know.
We started Fumum [foo-mum] because we couldn't find fragrances that actually felt like ours. Everything "new" smelled like a variation of the same idea, just in different packaging. So we stopped looking and started making.
We believe in the scent wardrobe. Not one fragrance for life, but a collection that shifts with your mood, the season, where you are right now. Different scents for different moments—not because you can't commit to one, but because you don't have to.
Real people shape every formula. They smell, test, react, and push back. That feedback is how we make compositions that are actually distinctive—not designed for trends, designed for the person wearing them.
Small batches. No rules. No gendered categories. Just fragrances that move with you.
The goal is simple: make things worth smelling. And give you enough of them to build a wardrobe worth keeping.
We started Fumum [foo-mum] because we couldn't find fragrances that actually felt like ours. Everything "new" smelled like a variation of the same idea, just in different packaging. So we stopped looking and started making.
We believe in the scent wardrobe. Not one fragrance for life, but a collection that shifts with your mood, the season, where you are right now. Different scents for different moments—not because you can't commit to one, but because you don't have to.
Real people shape every formula. They smell, test, react, and push back. That feedback is how we make compositions that are actually distinctive—not designed for trends, designed for the person wearing them.
Small batches. No rules. No gendered categories. Just fragrances that move with you.
The goal is simple: make things worth smelling. And give you enough of them to build a wardrobe worth keeping.
who’s making this stuff?
We're Meghan and Damoon, the noses behind Fumum.
Meghan brings a brand strategist's perspective to perfumery, with over a decade helping companies communicate like actual humans.
Damoon is a self-taught perfumer of ten years and the creative force behind our design—from scent to packaging. He cares about how things feel, not just how they look.
We started in our Brooklyn apartment, mixing tiny batches and testing them on anyone who'd sit still long enough. Those early experiments became our first perfumes.
Now we're building something bigger—a brand for people who think in wardrobes, not signatures.
Meghan brings a brand strategist's perspective to perfumery, with over a decade helping companies communicate like actual humans.
Damoon is a self-taught perfumer of ten years and the creative force behind our design—from scent to packaging. He cares about how things feel, not just how they look.
We started in our Brooklyn apartment, mixing tiny batches and testing them on anyone who'd sit still long enough. Those early experiments became our first perfumes.
Now we're building something bigger—a brand for people who think in wardrobes, not signatures.
what’s inside the bottle
We use a mix of natural and synthetic ingredients. Both have their place.
Natural doesn’t always mean safer—or better for the environment. Synthetics don’t always mean “bad.” What matters to us is how ingredients perform, how they smell, and how they impact the planet.
Every Fumum fragrance lists its full set of ingredients, so you know exactly what you’re putting on your skin. No mystery formulas or vague terms.
Our goal is simple: make perfumes that smell great, feel good to wear, and are made with transparency from the start.
Natural doesn’t always mean safer—or better for the environment. Synthetics don’t always mean “bad.” What matters to us is how ingredients perform, how they smell, and how they impact the planet.
Every Fumum fragrance lists its full set of ingredients, so you know exactly what you’re putting on your skin. No mystery formulas or vague terms.
Our goal is simple: make perfumes that smell great, feel good to wear, and are made with transparency from the start.
what we’re building next
Fumum isn't just about wearing perfume. It's about building a wardrobe—and doing it together.
Our community smells things early, tests them in real life, and helps decide what's worth keeping. That feedback shapes every formula. Nothing goes to waste, and the people who help shape Fumum get access to scents no one else will ever smell.
We call this the Fumum Circle. A seasonal fragrance membership where members receive unreleased compositions before they exist anywhere else. Wear them, live with them, figure out which one stays. One enters the permanent collection. The others remain archival—yours alone.
Your scent wardrobe starts here.
Our community smells things early, tests them in real life, and helps decide what's worth keeping. That feedback shapes every formula. Nothing goes to waste, and the people who help shape Fumum get access to scents no one else will ever smell.
We call this the Fumum Circle. A seasonal fragrance membership where members receive unreleased compositions before they exist anywhere else. Wear them, live with them, figure out which one stays. One enters the permanent collection. The others remain archival—yours alone.
Your scent wardrobe starts here.
So,
what's Fumum?
Another perfume brand? We know. But this one’s different.
We started Fumum because we couldn’t find perfumes that truly felt unique. Everything “new” ended up smelling like a variation of the same idea, just wrapped in different marketing. So we stepped back and asked a better question: What do people actually want to smell?
Our process begins with real people. They smell, test, react, and help shape every formula. That real-world sensory feedback allows us to create compositions that are more nuanced, more distinctive, and designed for self-expression—not trends.
Because we work in small batches, we stay flexible. We refine, iterate, and build scents that don’t follow the usual industry playbook. No rules, no labels, no gendered categories—just fragrances meant to move with you and feel like your own.
Our goal is simple: make perfumes that are genuinely interesting, modern, and reflective of the people who wear them.
We started Fumum because we couldn’t find perfumes that truly felt unique. Everything “new” ended up smelling like a variation of the same idea, just wrapped in different marketing. So we stepped back and asked a better question: What do people actually want to smell?
Our process begins with real people. They smell, test, react, and help shape every formula. That real-world sensory feedback allows us to create compositions that are more nuanced, more distinctive, and designed for self-expression—not trends.
Because we work in small batches, we stay flexible. We refine, iterate, and build scents that don’t follow the usual industry playbook. No rules, no labels, no gendered categories—just fragrances meant to move with you and feel like your own.
Our goal is simple: make perfumes that are genuinely interesting, modern, and reflective of the people who wear them.
Who’s making this stuff?
We're Meghan and Damoon, the noses behind Fumum.
Meghan brings a brand strategist’s perspective to perfumery, with over a decade helping companies communicate like actual humans.
Damoon is a self-taught perfumer of ten years and the creative force behind our design—from scent to packaging. He cares about how things feel, not just how they look.
We started in our Brooklyn apartment, mixing tiny batches and testing them with friends and family. Those early experiments became our first perfumes. Now we’re scaling that feeling into something bigger.
Meghan brings a brand strategist’s perspective to perfumery, with over a decade helping companies communicate like actual humans.
Damoon is a self-taught perfumer of ten years and the creative force behind our design—from scent to packaging. He cares about how things feel, not just how they look.
We started in our Brooklyn apartment, mixing tiny batches and testing them with friends and family. Those early experiments became our first perfumes. Now we’re scaling that feeling into something bigger.
What’s inside the bottle
We use a mix of natural and synthetic ingredients. Both have their place.
Natural doesn’t always mean safer—or better for the environment. Synthetics don’t always mean “bad.” What matters to us is how ingredients perform, how they smell, and how they impact the planet.
Every Fumum fragrance lists its full set of ingredients, so you know exactly what you’re putting on your skin. No mystery formulas or vague terms.
Our goal is simple: make perfumes that smell great, feel good to wear, and are made with transparency from the start.
Natural doesn’t always mean safer—or better for the environment. Synthetics don’t always mean “bad.” What matters to us is how ingredients perform, how they smell, and how they impact the planet.
Every Fumum fragrance lists its full set of ingredients, so you know exactly what you’re putting on your skin. No mystery formulas or vague terms.
Our goal is simple: make perfumes that smell great, feel good to wear, and are made with transparency from the start.
What we’re building next
Fumum isn’t just about wearing perfume. It’s about making it social.
Our community gets to smell things early, test them out in real life, and vote on what’s worth launching. That feedback decides what sticks and what doesn’t.
It’s collaborative from day one. Nothing goes to waste. And the people who help shape Fumum get access to scents no one else will.
We call this group the Fumum Circle. But that’s a story for another page.
Because at the end of the day, Fumum isn’t just perfume. It’s perfume, but social.
Our community gets to smell things early, test them out in real life, and vote on what’s worth launching. That feedback decides what sticks and what doesn’t.
It’s collaborative from day one. Nothing goes to waste. And the people who help shape Fumum get access to scents no one else will.
We call this group the Fumum Circle. But that’s a story for another page.
Because at the end of the day, Fumum isn’t just perfume. It’s perfume, but social.
• • •