So, what's Fumum?
Another perfume brand? We know. But this one’s different.
We started Fumum because we couldn’t find perfumes that truly felt unique. Everything “new” ended up smelling like a variation of the same idea, just wrapped in different marketing. So we stepped back and asked a better question: What do people actually want to smell?
Our process begins with real people. They smell, test, react, and help shape every formula. That real-world sensory feedback allows us to create compositions that are more nuanced, more distinctive, and designed for self-expression—not trends.
Because we work in small batches, we stay flexible. We refine, iterate, and build scents that don’t follow the usual industry playbook. No rules, no labels, no gendered categories—just fragrances meant to move with you and feel like your own.
Our goal is simple: make perfumes that are genuinely interesting, modern, and reflective of the people who wear them.
We started Fumum because we couldn’t find perfumes that truly felt unique. Everything “new” ended up smelling like a variation of the same idea, just wrapped in different marketing. So we stepped back and asked a better question: What do people actually want to smell?
Our process begins with real people. They smell, test, react, and help shape every formula. That real-world sensory feedback allows us to create compositions that are more nuanced, more distinctive, and designed for self-expression—not trends.
Because we work in small batches, we stay flexible. We refine, iterate, and build scents that don’t follow the usual industry playbook. No rules, no labels, no gendered categories—just fragrances meant to move with you and feel like your own.
Our goal is simple: make perfumes that are genuinely interesting, modern, and reflective of the people who wear them.
Who’s making this stuff?
We're Meghan and Damoon, the noses behind Fumum.
Meghan brings a brand strategist’s perspective to perfumery, with over a decade helping companies communicate like actual humans.
Damoon is a self-taught perfumer of ten years and the creative force behind our design—from scent to packaging. He cares about how things feel, not just how they look.
We started in our Brooklyn apartment, mixing tiny batches and testing them with friends and family. Those early experiments became our first perfumes. Now we’re scaling that feeling into something bigger.
Meghan brings a brand strategist’s perspective to perfumery, with over a decade helping companies communicate like actual humans.
Damoon is a self-taught perfumer of ten years and the creative force behind our design—from scent to packaging. He cares about how things feel, not just how they look.
We started in our Brooklyn apartment, mixing tiny batches and testing them with friends and family. Those early experiments became our first perfumes. Now we’re scaling that feeling into something bigger.
What’s inside the bottle
We use a mix of natural and synthetic ingredients. Both have their place.
Natural doesn’t always mean safer—or better for the environment. Synthetics don’t always mean “bad.” What matters to us is how ingredients perform, how they smell, and how they impact the planet.
Every Fumum fragrance lists its full set of ingredients, so you know exactly what you’re putting on your skin. No mystery formulas or vague terms.
Our goal is simple: make perfumes that smell great, feel good to wear, and are made with transparency from the start.
Natural doesn’t always mean safer—or better for the environment. Synthetics don’t always mean “bad.” What matters to us is how ingredients perform, how they smell, and how they impact the planet.
Every Fumum fragrance lists its full set of ingredients, so you know exactly what you’re putting on your skin. No mystery formulas or vague terms.
Our goal is simple: make perfumes that smell great, feel good to wear, and are made with transparency from the start.
What we’re building next
Fumum isn’t just about wearing perfume. It’s about making it social.
Our community gets to smell things early, test them out in real life, and vote on what’s worth launching. That feedback decides what sticks and what doesn’t.
It’s collaborative from day one. Nothing goes to waste. And the people who help shape Fumum get access to scents no one else will.
We call this group the Fumum Circle. But that’s a story for another page.
Because at the end of the day, Fumum isn’t just perfume. It’s perfume, but social.
Our community gets to smell things early, test them out in real life, and vote on what’s worth launching. That feedback decides what sticks and what doesn’t.
It’s collaborative from day one. Nothing goes to waste. And the people who help shape Fumum get access to scents no one else will.
We call this group the Fumum Circle. But that’s a story for another page.
Because at the end of the day, Fumum isn’t just perfume. It’s perfume, but social.
So, what's Fumum?
Another perfume brand? We know. But this one’s different.
We started Fumum because we couldn’t find perfumes that truly felt unique. Everything “new” ended up smelling like a variation of the same idea, just wrapped in different marketing. So we stepped back and asked a better question: What do people actually want to smell?
Our process begins with real people. They smell, test, react, and help shape every formula. That real-world sensory feedback allows us to create compositions that are more nuanced, more distinctive, and designed for self-expression—not trends.
Because we work in small batches, we stay flexible. We refine, iterate, and build scents that don’t follow the usual industry playbook. No rules, no labels, no gendered categories—just fragrances meant to move with you and feel like your own.
Our goal is simple: make perfumes that are genuinely interesting, modern, and reflective of the people who wear them.
We started Fumum because we couldn’t find perfumes that truly felt unique. Everything “new” ended up smelling like a variation of the same idea, just wrapped in different marketing. So we stepped back and asked a better question: What do people actually want to smell?
Our process begins with real people. They smell, test, react, and help shape every formula. That real-world sensory feedback allows us to create compositions that are more nuanced, more distinctive, and designed for self-expression—not trends.
Because we work in small batches, we stay flexible. We refine, iterate, and build scents that don’t follow the usual industry playbook. No rules, no labels, no gendered categories—just fragrances meant to move with you and feel like your own.
Our goal is simple: make perfumes that are genuinely interesting, modern, and reflective of the people who wear them.
Who’s making this stuff?
We're Meghan and Damoon, the noses behind Fumum.
Meghan brings a brand strategist’s perspective to perfumery, with over a decade helping companies communicate like actual humans.
Damoon is a self-taught perfumer of ten years and the creative force behind our design—from scent to packaging. He cares about how things feel, not just how they look.
We started in our Brooklyn apartment, mixing tiny batches and testing them with friends and family. Those early experiments became our first perfumes. Now we’re scaling that feeling into something bigger.
Meghan brings a brand strategist’s perspective to perfumery, with over a decade helping companies communicate like actual humans.
Damoon is a self-taught perfumer of ten years and the creative force behind our design—from scent to packaging. He cares about how things feel, not just how they look.
We started in our Brooklyn apartment, mixing tiny batches and testing them with friends and family. Those early experiments became our first perfumes. Now we’re scaling that feeling into something bigger.
What’s inside the bottle
We use a mix of natural and synthetic ingredients. Both have their place.
Natural doesn’t always mean safer—or better for the environment. Synthetics don’t always mean “bad.” What matters to us is how ingredients perform, how they smell, and how they impact the planet.
Every Fumum fragrance lists its full set of ingredients, so you know exactly what you’re putting on your skin. No mystery formulas or vague terms.
Our goal is simple: make perfumes that smell great, feel good to wear, and are made with transparency from the start.
Natural doesn’t always mean safer—or better for the environment. Synthetics don’t always mean “bad.” What matters to us is how ingredients perform, how they smell, and how they impact the planet.
Every Fumum fragrance lists its full set of ingredients, so you know exactly what you’re putting on your skin. No mystery formulas or vague terms.
Our goal is simple: make perfumes that smell great, feel good to wear, and are made with transparency from the start.
What we’re building next
Fumum isn’t just about wearing perfume. It’s about making it social.
Our community gets to smell things early, test them out in real life, and vote on what’s worth launching. That feedback decides what sticks and what doesn’t.
It’s collaborative from day one. Nothing goes to waste. And the people who help shape Fumum get access to scents no one else will.
We call this group the Fumum Circle. But that’s a story for another page.
Because at the end of the day, Fumum isn’t just perfume. It’s perfume, but social.
Our community gets to smell things early, test them out in real life, and vote on what’s worth launching. That feedback decides what sticks and what doesn’t.
It’s collaborative from day one. Nothing goes to waste. And the people who help shape Fumum get access to scents no one else will.
We call this group the Fumum Circle. But that’s a story for another page.
Because at the end of the day, Fumum isn’t just perfume. It’s perfume, but social.
• • •